This module familiarizes the participants with the fundamental principals of modern Revenue Management. Apart from the basic concepts, i.e. Kimes „Strategic Levers of Revenue Management“, their application („Demand Calendar“) and the most important key figures/ratios are covered.
The focus is laid on mid- and longterm obejctives of Revenue Management. Key elements of this module are Compset, Positioning, benchmarking and performance monitoring.
By structuring Revenue Management into daily, weekly and monthly tasks the application and operations side are demonstrated, discussed and familiarized. This includes the organi-sation and structure of Revenue Meetings, which can be applied directly in the participants hotel/organisation.
As in many companies Revenue Management is solely applied in Rooms Divisions, this module concentrates on the application in other revenue generating departments. For F&B, banquets and conferences, and Spa, examples get analysed, key benchmark figures developed and potential measures discussed.